Link building is one of the most challenging and important tasks for bloggers. Simply asking for link exchanges from other blogs in your niche will only bring in a trickle of traffic without much SEO benefits.
Create Linkbait For Blog Traffic
And since it can be quite times consuming to get link exchanges, many think this is just not worth it.
Besides, if you do manage to gather hundreds of links this way, chances are your blog will begin to look more like a directory.
Having good content get you links but hardly in the hundreds or thousands. But if you use good content with a linkbaiting strategy, you could end up with thousands of natural one way links.
Linkbait Gets You Traffic, Conversions And Branding
A linkbait is simply a blog post that attracts many links. While linkbaiting does not make you money directly, its indirect value cannot be underestimated.
Linkbaiting will not only get you get a ton of traffic and an increase in readers, you also get lots of links and brand recognition in your niche with the indirect benefit of making you money.
When implemented successfully, linkbait results in traffic, conversions and branding. Links gained from linkbait are seen by search engines as natural links or votes of confidence which help your blog gain authority and PageRank.
How To Generate Link baiting Ideas?
Creating link baiting ideas is not entirely about coming up with a creative idea. It can be as simple as choosing a topic that people are interested in and simply rewriting it better. You could also adopt this 4-step approach.
This calls for putting pen to paper and simply writing every single thought that comes into your mind. It doesn’t matter how silly or bizarre it seems. Just don’t filter out any thoughts for this phase.
- Filtering Ideas
Once you’ve got all your ideas on paper, it’s time to take a closer look and separate concept from content. Concept would be ideas that develop from the format it takes for example a top 10 list or a how to guide. Content would be ideas which have a specific subject, for example iPhone, AdSense or make money blogs.
- Evaluate Content
Once you’ve got your ideas into 2 piles, see which ones you really like to write about. Are there time-sensitive topics? There might be some ideas which work better with a relevant news article or post from a popular blog. Maybe some ideas can be put on hold for days when you can’t think of anything to write about.
- Mix And Match
After you have prioritised your ideas, you can mix and match your content list with your concept list. If you are targeting to submit your article to Digg, then think about what kinds of articles tend to do well there – top 10 lists and how could the topic create more interest by including a poll? By mashing up concept and content, and then optimising with interactive elements you reach a bigger audience more effectively.